MCM London Comic Con Oct 2018 - Hasbro Display & Sunday Panel

OK, so Studio Series Devastator was a pleasant surprise... I'm now glad I didn't buy the colossal non-transforming electronic brick version after all... But that particular event-exclusive reveal wasn't the only bit of news, either from the Hasbro/TransFormers panel this afternoon, or the Hasbro booth - the first time they've done such a thing at a UK show, as far as I can recall.

The stand itself was split between Hasbro's Marvel, Star Wars and TransFormers products (interestingly, with the first two currently owned by Disney, I almost wonder why Disney didn't pick up TransFormers when a cinematic outing was first pitched). I had a brief look at the other bits and bobs (the electronic Infinity Gauntlet, Black Panther Mask and a more detailed, multi-part Darth Vader helmet being the highlights) and of course there was a small display of War for Cybertron stuff... but that was even more disappointing than I'd expected. 'Voyager class' Optimus Prime is positively miniscule, little bigger than a Deluxe from a few years back. Megatron looks worse in person than he did in photos, and the rest of the display amounted to Hound, Sideswipe, Cog and Flywheels. That's significantly less than they've revealed between the New York and Paris Comic Cons already, and seems like a pretty poor showing, under the circumstances.

The Last Knight/Premier Edition Cogman

There's something of a recurring theme in the TransFormers movie franchise, where a character turns up in the toyline despite being cut from the movie, or a particular element of their character plays an important part in the toy even though it was glossed over in the movie... And I'm not sure how I feel about that.

I mean, on the one hand, it frequently shows how little regard the movie makers have for the property, yet shows how invested Hasbro are in the franchise, and taking advantage of features that define a character... even if it becomes utterly inexplicable one the toys actually hit the shelves. On the other hand, perhaps it simply proves how little Hasbro cares - that they're willing to let these movies waste a good idea that they decided to make use of in the toy?

Thus, we have Cogman as an Aston Martin... Or rather, we have Cogman, a 35mm tall action figure who turns into a larger version of his own head, packaged with an Aston Martin that transforms into a giant robot for Cogman to be the head of. Rumour has it, Nitro has a removeable head specifically to accommodate Cogman, though this was edited out of the movie. All this sounds like a bit of a trainwreck... so let's just see how the toy shapes up.